Hero MotoCorp is losing in slow motion

The world’s biggest motorcycle maker is struggling to shed its high-volume, low-margin image, while investors flock to its nimble rivals.

Pawan Munjal, the 61-year-old at the head of Hero MotoCorp, loves golf. He’s a serious promoter of the sport in India and plays the game himself. His company has been the title sponsor for the Indian Open, the country’s top golf championship, since 2005, and hosts an invitation-only tournament in the Bahamas every year with star golfer Tiger Woods. 

Munjal, whose lowest ever handicap in the sport is eight, has said he doesn’t talk business while golfing, which makes it even tougher to find time in his calendar. At times, even the top executives at the Rs 33,431 crore Hero …


T Surendar

Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.

Executive Editor