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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Once India’s craft beer breakout star, Bira collapsed under unchecked ambition, runaway costs and a founder who just could not slow down.
It’s 2016. A meeting is on at the India office of AB InBev, maker of Budweiser, Corona and Stella beers. The subject of discussion though is none of these brands. Rather, it’s about an upstart local beer whose popularity is spreading like wildfire, one that could very well pose a threat to many.
Similar is the chatter at the Dutch brewer Heineken, which is watching the young brand closely.
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Few brands have crumbled the way Bira has. Once the breakout star of India’s craft beer revolution—a viral brand that came to define the category—it now lies in tatters. Operations …
