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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Ahead of Ather Energy’s public listing, Hero’s investment in the EV firm has already witnessed a 4-5x runup. Will the two-wheeler giant cash out or use its ‘promoter’ tag to good effect?
Mention electric vehicles and Hero MotoCorp doesn’t exactly spring to mind. India’s largest manufacturer of two-wheelers may be the king of the commuter bike segment, but is a laggard in the EV space, having lost the race to smaller rivals like TVS Motor and Bajaj Auto, not to speak of upstarts like Ola Electric.
Yet, when it comes to making money from EVs, Hero is well on course to coming out on top. Turns out its small investment in Bengaluru-based Ather Energy, starting in 2017, is a bonanza that could let it walk away with a 4-5x return—if it chooses …
The startup isn’t sure where its future lies—in electric motorcycles or the more recently announced electric scooter? Unsurprisingly, none of the products have amounted to anything so far.
The plan to speed up the national capital’s EV transition puts India's production capabilities and supply chain to the test.
The two-wheeler giant’s domestic weakness is overshadowing its global strength. Investors now want proof that Bajaj can win again at home.
