How VIP, once India’s best-selling luggage maker, came undone
A mostly unenthusiastic promoter family, misplaced focus on products and a churn in the top management have put the company in a tight spot. Is a comeback possible?
21 June, 2024•11 min
0
21 June, 2024•11 min
0

More in Business
Business
The weight-loss wave that’s changing India—one sector at a time
Mounjaro’s blockbuster debut has already sparked a seismic shift across Indian healthcare, diagnostics and pharma. A marked change in consumer behaviour looks imminent.
You may also like
Internet
Uppercase is proof that a made-in-India luggage tag can spell success
Importing products and branding them is the go-to option for most luggage brands in India. That may be about to change.






