How VIP, once India’s best-selling luggage maker, came undone

A mostly unenthusiastic promoter family, misplaced focus on products and a churn in the top management have put the company in a tight spot. Is a comeback possible?

21 June, 202411 min
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Uppercase is proof that a made-in-India luggage tag can spell success

Importing products and branding them is the go-to option for most luggage brands in India. That may be about to change.