Inside SBI MF’s race to the top

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Editor's note: On 22 December 2022, Shamsher Singh was named the chief executive officer of SBI Mutual Fund, the sixth such appointment in 10 years. That, in any other fund, is a surefire sign of instability and poor performance. But not at SBI MF. Run by SBI Funds Management Pvt. Ltd—a 63:37 joint venture between State Bank of India and Amundi Asset Management of France—SBI MF’s growth has been 2.4x that of the industry’s over the last 10 years. In the process, it has raced to the top of the pecking order in terms of assets under management, overtaking the likes of HDFC MF, Nippon India MF, ICICI Prudential MF, Aditya Birla Sun Life MF and UTI MF. It has also increased its market share from 7% in 2013 to almost 18%. After displacing ICICI Prudential MF from the top spot in 2020, SBI MF has only increased its lead. Such has been its success that last year, it made it as a case study to the 16th edition of Philip Kotler’s “Marketing Management”. This is a massive turnaround for a fund …