The company also noted that it is finally seeing some early signs of revival in urban consumption, although it is too early to say if it will last.
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Budget 2025-26 backs off from supporting the economy when it is badly needed, choosing instead to play to the gallery. What next for consumption?
All this while, the FMCG major worked towards maintaining its market dominance at the cost of profit margins. It is now poised to reap the benefits of this strategy.
Amidst the ongoing slump are pockets of hope—companies that are coping better or positioning themselves for an eventual revival.