Will the consumer goods company’s financial strength and market reach be enough to challenge well-entrenched rivals?
When the pandemic confined Delhi resident Sonali Sharma to her house in 2020, she decided to adopt Zoey, a golden retriever, from one of her relatives. Swati Ekka, from Ranchi in Jharkhand, also became a new pet parent last year, to help cope with the loss of her father in the first wave of COVID-19. Her pet is a Siberian husky named Icy.
Sharma and Ekka are among an estimated 30 million pet owners in India, a number that’s expanding by about 3 million each year ever since the onset of the pandemic. This spike in ownership has resulted in …
Aakriti used to write at the intersection of public markets and large corporations. She joined The Morning Context from The Financial Express, where she was with the markets team, and before that had started out in business journalism as a correspondent with Reuters.
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aakriti@mailtmc.com
Delhi