Netafim India and a tale of debt, default and death

Netafim India and a tale of debt, default and death

Farmers and farm equipment dealers in Maharashtra say Netafim India broke their trust, cheated them and mis-sold products in pursuit of unrealistic targets
11 November 2019
Dark Mode
You can always update your display preferences in Settings menu

Not too long ago, Kishor Devde used to be an optimist, bordering on the unrealistic sometimes. The 29-year-old man from Devdi Hadgaon village in Maharashtra’s Jalna district wanted to become a farmer. Despite knowing fully well about the widespread agrarian crisis in a country that was once known for its agriculture—if at all, this motivated him even more.

“I wanted to implement new technologies and inspire other people, especially young people like me, to take up agriculture,” says Devde, who graduated from the College of Agriculture, Kolhapur, in 2013.

Dashrath Devde, his father, who works as a registrar at Lal Bahadur Shastri Sr. College in the nearby town of Partur, has always been more of a realist. Despite having a decent amount of farmland, he never took to farming as a full-time job. He advised his son to do the same. But Kishor was young, adamant and optimistic.

“My father wanted me to get a job. Any job. So, after graduation,

Everything you need to know. Only with TMC.
The Morning Context’s mission is to build an independent, credible media company, which tells stories that matter. On the internet, business and chaos.
We ensure that our stories has an original point of view, covers new ground in critical analysis of the business, is an investigation into why something happened and makes sense of the complex world around us. Check out what else we have to offer.
Why choose

TMC?

Information and analysis you won’t find anywhere else

Read in-depth explainers, stories of startup battles and honest, genuine interviews.

Independent and unbiased journalism

We’re not afraid to write hard-hitting stories—we serve you, the reader.

Premium newsletters

Get insights from some of the best writers in India right in your inbox.

TMC Dialogues

Be a part of our exclusive subscriber community and discussions.

Get all the news from our categories
Reader’s quotes
What our reader’s love about TMC.
Research ideas don't come from a vacuum. The best ideas come from a spark, a contrarian take, an uncommon investigative insight, and one doesn't always get these from traditional media. TMC consistently makes me think about things in different ways, and I've frequently shared TMC articles with collaborators and students. Staying at the cutting edge is hard enough; TMC makes it much easier.
Rohit Chandra, Assistant Professor - School of Public Policy (IIT Delhi)
High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.
Abhay Pandey, Managing partner, A91 Capital
Well-written and researched long form reads on a wide variety of topics and a team of veteran journalists - all of this makes my subscription worth it.
Anupam Gupta, Investment research consultant
In today's very noisy and cluttered world, I like that the Morning Context goes below the surface of company PR to deliver fact-based stories on Indian business.
Jessie Paul, CEO, Paul Writer
The Morning Context is my daily opportunity to get smarter about one new company/sector. Discerning analysis, unbiased and approachable.
Miten Sampat, Angel investor & former CSO, Times Internet
In today's polarized world, authentic and unbiased facts are in short supply world over. The Morning Context is a refreshing approach towards truthful, well researched, fearless, and high-quality articles on contemporary topics.
N S Parthasarthy, Co-founder, Mindtree
In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focused on fact, truth and dogged reportage.
Nikhil Taneja, Co-founder and CEO, Yuvaa
Although it’s a paid subscription, the kind of detailed research and quality of reportage makes it worth every rupee. It’s strength surely lies in having some of the finest journalists writing for it.
Shiladitya Bora, Producer, distributor and founder at Platoon One Films
As one of the early subscribers, I've had the opportunity to witness how quickly the team has grown, the variety of angles covered, and the research in every in-depth story and op-ed.
Amarjit Batra, Managing director, Spotify India
BACK TO TOP
More questions? Let us help
Contact us