Farmers and farm equipment dealers in Maharashtra say Netafim India broke their trust, cheated them and mis-sold products in pursuit of unrealistic targets
Not too long ago, Kishor Devde used to be an optimist, bordering on the unrealistic sometimes. The 29-year-old man from Devdi Hadgaon village in Maharashtra’s Jalna district wanted to become a farmer. Despite knowing fully well about the widespread agrarian crisis in a country that was once known for its agriculture—if at all, this motivated him even more.
“I wanted to implement new technologies and inspire other people, especially young people like me, to take up agriculture,” says Devde, who graduated from the College of Agriculture, Kolhapur, in 2013.
Dashrath Devde, his father, who works as a registrar at Lal …
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