The online cattle trading startup has spent time and VC money solving what its founders believe is a unique problem. Its pursuit increasingly seems like a case of misdirected perseverance.
In 2019, when Neetu Yadav and team designed the Animall app, the idea was to create a “Tinder for cattle”. The Bengaluru-based agriculture technology company believed it had identified a unique Indian problem. They realized that in the physical world of cattle trading, the biggest challenge was one of trust. By using the internet and bringing buyers and sellers online, Animall could bring about transparency and efficiency in a business that hasn’t changed in a thousand years.
A pitch like this is music to the ears of venture capital investors. They invest and hope to profit from ideas that can …
Pradip is a co-founder at The Morning Context and leads our newsletters vertical. He has previously worked at The Ken as a staff writer, at Mint as an assistant features editor and the Deccan Chronicle as a copy editor. He works with a slew of expert newsletter writers across subjects and domains. His own writing spans the gig economy, farmers caught in the crossfire of technology, global warming and parents trapped in the edtech wave. Some of his best stories have come at the intersection of technology and human endeavour.
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