Animall, a ‘Tinder for cattle’, needs soul-searching

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Editor's note: In 2019, when Neetu Yadav and team designed the Animall app, the idea was to create a “Tinder for cattle”. The Bengaluru-based agriculture technology company believed it had identified a unique Indian problem. They realized that in the physical world of cattle trading, the biggest challenge was one of trust. By using the internet and bringing buyers and sellers online, Animall could bring about transparency and efficiency in a business that hasn’t changed in a thousand years.  A pitch like this is music to the ears of venture capital investors. They invest and hope to profit from ideas that can disrupt traditional businesses using technology. The idea of Animall ticked all the boxes. It also garnered huge interest from the business press.  But Rs 170 crore of VC investment and three and a half years later, Animall’s report card is disappointing. And so far, the only good thing about it seems to be that the founders were able to raise VC money. Maybe it’s time the question was asked: Does cattle trading need an online fix and VC money?  In …