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A successful offer for sale, soon after an FPO, helps his Patanjali group recoup nearly twice what it paid for acquiring Ruchi Soya.
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Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.
While legacy companies are looking to grab a slice of the D2C pie, smaller brands have their own challenges that are pushing them to get acquired.
Going by the FMCG giant’s stated intent and need, fans of the little over four-year-old, digital-first skincare brand have no reason to worry.