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Detailed stories on technology startups, business and economic current affairs.
The packaged coffee startup came close to running out of money in 2023. A timely course correction and its founders’ doggedness helped pull the company back from the brink.

Few startups survive a cash crunch and even fewer manage to make a comeback after facing a near-death situation. Unknown to many, Sleepy Owl Coffee seems to have done just that—make an unlikely return from a dire situation.
Two years ago, the founders of the packaged coffee startup that caters to the at-home market realized that the company had almost run out of cash. A decision to expand aggressively into offline retail the previous year and set up a pan-India distribution network had strained the company’s finances to no end. Not just that. Sleepy Owl had overestimated demand in the …
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