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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The packaged coffee startup came close to running out of money in 2023. A timely course correction and its founders’ doggedness helped pull the company back from the brink.
Few startups survive a cash crunch and even fewer manage to make a comeback after facing a near-death situation. Unknown to many, Sleepy Owl Coffee seems to have done just that—make an unlikely return from a dire situation.
Two years ago, the founders of the packaged coffee startup that caters to the at-home market realized that the company had almost run out of cash. A decision to expand aggressively into offline retail the previous year and set up a pan-India distribution network had strained the company’s finances to no end. Not just that. Sleepy Owl had overestimated demand in the …
