/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Under Sunil D’Souza, the Tata group’s FMCG arm may have come a long way from its ho-hum days, but it quickly needs a big-ticket acquisition to strike gold.
What names come to mind when considering the top packaged consumer goods companies in India? Straightaway it’s multinationals like Hindustan Unilever, PepsiCo, Coca-Cola and Nestlé or home-grown ones such as Britannia, ITC, Parle, Marico, Amul and Dabur. The Tata group may be India’s most valued brand, but when it comes to food and beverages—where it is larger than most FMCG players—it isn’t usually top of mind.
This lack of brand recall isn’t for want of trying by Tata Consumer Products Ltd, at least not lately. All through the year, it has made headlines for its attempted acquisitions—be it Bisleri, …
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
