Under Sunil D’Souza, the Tata group’s FMCG arm may have come a long way from its ho-hum days, but it quickly needs a big-ticket acquisition to strike gold.
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Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.
While legacy companies are looking to grab a slice of the D2C pie, smaller brands have their own challenges that are pushing them to get acquired.