Tata Consumer Products urgently needs a winner

Under Sunil D’Souza, the Tata group’s FMCG arm may have come a long way from its ho-hum days, but it quickly needs a big-ticket acquisition to strike gold.

What names come to mind when considering the top packaged consumer goods companies in India? Straightaway it’s multinationals like Hindustan Unilever, PepsiCo, Coca-Cola and Nestlé or home-grown ones such as Britannia, ITC, Parle, Marico, Amul and Dabur. The Tata group may be India’s most valued brand, but when it comes to food and beverages—where it is larger than most FMCG players—it isn’t usually top of mind. 

This lack of brand recall isn’t for want of trying by Tata Consumer Products Ltd, at least not lately. All through the year, it has made headlines for its attempted acquisitions—be it Bisleri, …

Author

Ujval Nanavati

Ujval leads our Business vertical at The Morning Context. In a corporate career spanning 14 years, he has worked across startups, consulting firms, multinational corporations and large Indian companies, including India Infoline, ICICI, KPMG, Tata Steel and Jubilant Pharma. Ujval has been a freelance writer and trainer for eight years, with bylines in Forbes India and The Economic Times.

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ujval@mailtmc.com

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