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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Zomato, GreyOrange, OYO—increasingly, Indian startups are looking at Europe as a market to expand. How do you decide if that market is for you?
Editor's note: The story of Zomato’s tryst in Europe isn’t very well documented. Unlike the Zomato of today, which has hunkered down on India and shut out everything else, the Zomato of the early part of this decade had a sense of global ambition about it. Sometime in 2011, Zomato decided that it is going to grow its business outside India. Not on a whim but the idea that its business can be easily replicated; smartphones and restaurants aren’t all that different across geographies. Starting in 2012, backed by investors like InfoEdge and Sequoia, the company was launching new countries at breakneck speed. It was determined to become one of the rare business-to-consumer, or B2C, startups coming out of India to scale internationally. Its Europe debut began with a launch in London in 2013, and almost a year later, the company had acquired six companies, four of which were in Europe. Cibando in Italy, Lunchtime in the Czech Republic, Obedovat in Slovakia and Gastronauci in Poland. Speaking to Quartz, at the time, Deepinder Goyal, Zomato’s founder said, “It is an easy win …
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
SEBI has lowered the bar for loss-making startups to list. In that context, a company like Zepto redefines the meaning of risk in public market investing.
The 15-year-old company has bought one brand after another in the hope of growing fast. That plan has fallen flat on its face, but there’s no stopping Wingreens.
