The Morning Context’s stories in 2023
A recap of some of our best stories and the most dominant themes of the year across startups, business and current affairs.

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BlissClub’s niche is going to be its Achilles' heel
The Elevation Capital-backed startup created a space for itself in premium women’s activewear. But growing further will take more than just funding. For starters, it could think beyond womenswear.
The curious case of Deepak Ravindran and KiranaPro
Turns out the recent hack at the grocery delivery startup is just the latest in a string of bizarre events that do little to dim its appeal for investors.
Pushed into rescuing KTM, Bajaj must now steer it out of trouble
The Pune-based automaker will have to completely revamp the operations of its near-bankrupt Austrian partner to reap the upside of a stable of high-end motorcycles and their enduring appeal.