The myth of Hero MotoCorp’s record October sales

The two-wheeler maker’s claim to have sold over 800,000 vehicles in the month gone by is nowhere close to what its dealers report.

Over 800,000 units sold in October. That’s an impressive number, any which way you look at it.

The 1 November announcement, coming as it did from the country's largest two-wheeler maker, Hero MotoCorp Ltd, had a certain gravitas to it.

It was immediately taken to mean that the Indian economy, after months of decline in the wake of the nationwide lockdown imposed to curb the spread of COVID-19, was back to firing on all cylinders. The message was further reinforced given the fact that buying a vehicle is still construed as discretionary expenditure, especially in semi-urban and rural parts of …

Author

T Surendar

Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.

Executive Editor

surendar@mailtmc.com

Mumbai