In trying to keep costs in check at his loss-making airline, chairman Ajay Singh may have created a toxic work atmosphere and poor safety culture.
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The Ajay Singh-led airline may have claimed it has turned profitable, or has a positive net worth for the first time in a decade, but a closer look suggests otherwise.
Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
After two consecutive quarters of profit, the Ajay Singh-led airline is still struggling to pay its employees and vendors. There’s more to it than meets the eye.