Understanding Reliance, Viacom18 and Uday Shankar

The long-ignored Viacom18 is now Reliance’s last chance to dominate entertainment. Industry titans have come together to make it happen.

This week, after months of deliberations, Mukesh Ambani finally sold a massive part of his media venture Viacom18. About 40% of Viacom18 will now be owned by Bodhi Tree Systems, an investment firm operated by Uday Shankar, one of the most influential media executives in India, in partnership with British-American billionaire and media mogul James Murdoch.

Shankar is the former Asia-Pacific president of Disney and the former chairman of Star and Disney India. After two decades of what was arguably the most successful media career in India, Shankar quit Disney in late 2020 and last year started his investment firm …


Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet