From launching products in segments with clear market leaders to nurturing startups, the objective is to get to Marico 2.0 in three years. Will CEO Saugata Gupta’s speed pay off?
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Going by the FMCG giant’s stated intent and need, fans of the little over four-year-old, digital-first skincare brand have no reason to worry.
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
The FMCG major says that the new model is aimed at helping kirana stores and that it won’t affect distributors. These claims deserve a relook.