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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
A sharp increase in input and procurement costs, an uptick in demand and a host of climatic factors have seen the price of a litre of Amul toned milk going up 47% between May 2014 and June 2024.
Last week, India’s dairy giants—Gujarat Cooperative Milk Marketing Federation, which sells products under the ‘Amul’ brand, and Mother Dairy—announced that they were hiking prices of fresh milk by Rs 2 across variants, effective immediately. In turn, dairies across states that often depend on these two for milk supplies have also raised prices.
Both Amul and Mother Dairy attributed the rise in prices to rising input costs. Amul said the price hike translates to roughly a 3-4% increase in retail prices. This is the first revision in milk prices since February last year. That may be so, but since 2021, prices …
Bombay Creamery, the conglomerate’s latest consumer bet, is banking on aggressive pricing and retailer margins to crack a market dominated by dairy companies and regional brands.
IPO-bound Milky Mist is a dairy company that operates like an FMCG player. Its unique business model and ambitious promoter have served it well thus far. Now for the market test
Companies often charge heavily for A2 milk and its by-products, marketing them as more nutritious. But such claims hold little water.
