Why there’s simply no stopping milk prices

A sharp increase in input and procurement costs, an uptick in demand and a host of climatic factors have seen the price of a litre of Amul toned milk going up 47% between May 2014 and June 2024.

Last week, India’s dairy giants—Gujarat Cooperative Milk Marketing Federation, which sells products under the ‘Amul’ brand, and Mother Dairy—announced that they were hiking prices of fresh milk by Rs 2 across variants, effective immediately. In turn, dairies across states that often depend on these two for milk supplies have also raised prices. 

Both Amul and Mother Dairy attributed the rise in prices to rising input costs. Amul said the price hike translates to roughly a 3-4% increase in retail prices. This is the first revision in milk prices since February last year. That may be so, but since 2021, prices …


Diti Pujara

Diti is a copy editor at The Morning Context. She joins us from Deccan Herald where she oversaw the daily news coverage in the digital vertical as a chief sub-editor. She also managed social media and contributed to data stories and film analysis. Before DH, she was with Reuters as an online producer.

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