Why ZunRoof’s customers are hitting the roof

The rooftop solar solutions provider, in its quest for scale, is overpromising and underdelivering on projects, leaving a trail of very angry homeowners

Half an hour into the call, the man finally dropped his guard. It felt like a levee had broken and the water had come gushing out. “We were so inundated with complaints, it was difficult to track them all. That’s what used to happen, at least till last year when ZunRoof changed its model,” he said.

“There were cases of miscommunication, overpromising and underselling, problems in execution, numerous complaints of delays, even fraud,” he added for good measure.

The man here is a government official whose department works closely with the Energy Efficiency and Renewable Energy Management Centre, the …


Pradip K. Saha

Pradip is a co-founder at The Morning Context and leads our newsletters vertical. He has previously worked at The Ken as a staff writer, at Mint as an assistant features editor and the Deccan Chronicle as a copy editor. He works with a slew of expert newsletter writers across subjects and domains. His own writing spans the gig economy, farmers caught in the crossfire of technology, global warming and parents trapped in the edtech wave. Some of his best stories have come at the intersection of technology and human endeavour.

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