A sharp focus on its core business (without too many distractions) has given the cable and wire maker a shot at the No. 1 spot, overtaking the electrical goods market leader.
Neethi Lisa RojanSubscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
Limited time offer $125 $99 for 1 year
Having an investment banker in charge has seen the consumer durables maker emerge the standout performer in its segment, giving the lie to naysayers.
With little by way of mechanisms to treat e-waste, the country manages to process less than a third of the hazardous materials from the rising pile of discarded electronics each year.
The Lloyd acquisition, which was supposed to catapult the electricals giant into the consumer durables segment, has missed expectations. But chairman Anil Rai Gupta has only just doubled down on the brand. Will the risk pay off?