With a business class, IndiGo takes aim at Air India’s ‘premium’ tag

Days after Vistara’s merger with Air India, the country’s largest airline is hoping to wean away some of the full-service carrier’s customers. The risk? Complicating its own business model.

13 November, 202412 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

Business
Story image

Riyadh Air makes new moves at the Paris Air Show

Saudi ambition soars, UAE’s oil is moving overseas and the latest in real estate.

Business
Story image

Budget IndiGo finds business class to be a ‘Stretch’

A premium offering from India’s largest airline has not evoked the expected response from flyers and just goes to show that breaking away from its low-cost DNA isn’t easy.

Business
Story image

IndiGo’s Rahul Bhatia may have another winner—in hospitality

The partnership between his InterGlobe Hotels and French multinational Accor poses a serious challenge to the leadership of Tata’s IHCL and American multinational Marriott in the hospitality business.