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The audio and wearables company is the latest new-age startup rushing for a public market listing.

The consumer electronics startup jumped through the ranks to become India’s top audio and smartwatch brand. Just as quickly, the IPO-bound company appears to be losing steam and its comeback looks uncertain.
Our story on SME IPOs and Beeline Capital Advisors has been taken down on receipt of a legal notice from Beeline Capital Advisors.
The platform’s pre-IPO debt funding raises fresh questions about cash flows and SEBI’s role. Investors will do well to take note.
The audio and wearables company is the latest new-age startup rushing for a public market listing.

The consumer electronics startup jumped through the ranks to become India’s top audio and smartwatch brand. Just as quickly, the IPO-bound company appears to be losing steam and its comeback looks uncertain.
Our story on SME IPOs and Beeline Capital Advisors has been taken down on receipt of a legal notice from Beeline Capital Advisors.
The platform’s pre-IPO debt funding raises fresh questions about cash flows and SEBI’s role. Investors will do well to take note.
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