Google’s fight to balance privacy and tracking
The world’s biggest digital advertising company has announced projects to save personalized ads, while satisfying a demand for privacy. Will it work?

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Internet
You may also like
How a browser development competition embarrassed India’s IT ministry
A blatant rip-off of a popular browser ended up winning Rs 75 lakh in a competition for indigenously developed web browsers.
Dunzo is over, but who’s responsible for the mess?
It is tough but not impossible to put a respectable end to a failed business. As creditors fight for their dues, Dunzo’s investors and management have a lot to answer for.
2025 may spell the end of go-go years for AI breakthroughs
The scaling of large language models has hit the point of diminishing returns. This could force the biggest companies riding the AI wave to rethink their strategy.