Google’s fight to balance privacy and tracking

The world’s biggest digital advertising company has announced projects to save personalized ads, while satisfying a demand for privacy. Will it work?

05 March, 202210 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

Internet
Story image

Google, Perplexity, Meta, Amazon… how the West won India

Thanks to millions of Indians with cheap data connections and little to do, Big Tech continues to make giant strides in the country. The narrative of an atmanirbhar Bharat in technology is now dead in the water.

Tech
Story image

How a browser development competition embarrassed India’s IT ministry

A blatant rip-off of a popular browser ended up winning Rs 75 lakh in a competition for indigenously developed web browsers.

Internet
Story image

Dunzo is over, but who’s responsible for the mess?

It is tough but not impossible to put a respectable end to a failed business. As creditors fight for their dues, Dunzo’s investors and management have a lot to answer for.