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Grofers failed at everything. Now called Blinkit, it seems to have found a new lease of life under the ownership of Zomato. How did this happen?


Bistro may look like a response to Swiggy and Rapido’s 10-minute food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.
A Delivery Hero deal will hand the American company control of "Talabat", setting off a turf war with regional rivals in the small but lucrative market.
The food-tech pioneer is on the brink of losing its decade-long fight for survival, laying bare the pitfalls of the cloud kitchen business.
Grofers failed at everything. Now called Blinkit, it seems to have found a new lease of life under the ownership of Zomato. How did this happen?

Bistro may look like a response to Swiggy and Rapido’s 10-minute food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.
A Delivery Hero deal will hand the American company control of "Talabat", setting off a turf war with regional rivals in the small but lucrative market.
The food-tech pioneer is on the brink of losing its decade-long fight for survival, laying bare the pitfalls of the cloud kitchen business.
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