How Blinkit outdid Swiggy Instamart, Zepto
Grofers failed at everything. Now called Blinkit, it seems to have found a new lease of life under the ownership of Zomato. How did this happen?

We rarely make our stories free to read. This one is, so make the most of it.
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
No payment details required
$99 for one year
More in Internet
You may also like
Pakistan’s failed startup promise, competition force Careem’s exit
The most popular startup of the Middle Eastern region just exited its decade-old operation in the country, citing competition and macro challenges. Both these reasons need to be unpacked and understood separately.
Rapido’s food delivery bet puts investor Swiggy in a tight spot
The bike taxi company learned the ropes in food delivery while working with Swiggy. Now it wants to compete directly.
In India, everything is logistics
Large, valuable businesses are being built in the country, many of whom are delivering food, grocery, goods, services and even people. At their core, these two-sided marketplaces are solving for efficient logistics.