How Housejoy got lost

A lack of focus, a slew of leadership changes, and hands in multiple businesses derailed it. The company now has a new plan for recovery

On the phone, Vinay sounds distraught. A Bengaluru resident, Vinay has been waiting for a year and a half to get his duplex house built. But in all this time, not a single brick has been laid. And the company responsible for the same is the home services startup Housejoy.

In December 2019, Vinay and his brother had answered an ad by Housejoy. “We gave them a call and eventually, signed an agreement for building a duplex house within nine months for about Rs 60 lakh,” he says. “We were told that Housejoy will be taking care of the entire …


Nikhil Varma

Nikhil used to a writer at The Morning Context. He is a graduate of the Asian College of Journalism, and has worked with several publications including the Deccan Herald, The Hindu and The Indian Express. He has reported on a wide range of topics, from technology to automotives to books.