The tech giant allegedly approved a series of AI-manipulated political advertisements that spread disinformation and incited religious violence.
Political advertisements have returned to the spotlight as the election season continues in India. And now, Meta is in trouble.
According to a report by India Civil Watch International (ICWI) and corporate accountability firm Ekō, Meta approved a series of artificial intelligence-manipulated political advertisements that spread disinformation and incited religious violence.
These ads were created and submitted by ICWI and Ekō to Meta’s ad library—which contains all ads on Facebook and Instagram. The aim was to test the tech giant’s ability to detect and block potentially harmful political content during India’s ongoing election. The ads were submitted midway through voting—which …
Ujjaini writes for Yesterday at The Morning Context. She joins us from MEA WorldWide, where she worked as a sub-editor, and has previously worked as an editorial intern at The Wire’s LiveWire. Ujjaini published her debut novel—Manik-er Khata—in 2022.
Writer
ujjaini@mailtmc.com
Delhi