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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
ShareChat is clearly selling a new pitch.
For some time now, the homegrown social media firm has been making noise on how its latest bet on microdramas—ultra-short dramas with episodes barely more than a minute or two long—is the next chapter for the company. It is also the one that is supposed to finally change ShareChat’s fortunes and deliver the long-awaited promise of success.
ShareChat, run by parent Mohalla Tech, started out in 2015 as a Facebook alternative for those who want to communicate in Indian languages. It later ventured into short videos (read: TikTok clones) with a second app …
The Walmart-owned e-commerce company has entered microdramas and food delivery. Is it thinking long-term or just chasing a trend?
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
