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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
As the smart fan maker gears up for an IPO, prospective investors could do with some clarity on what the company’s next phase of growth will look like.
There is an inherent tension in what kind of future awaits Atomberg Technologies. One is where the Mumbai-based company that made its mark selling noiseless ceiling fans amps up its other consumer offerings (mixer grinders, water purifiers) and adds a few more (kitchen chimneys, hobs). A life where it becomes a sort of India’s own mini LG.
The other is where Atomberg’s consumer products business maxes out, unable to scale beyond a few products, and the company ends up as a component supplier to consumer goods giants. A life where it makes, say, compressors for refrigerators and air conditioners, or …
