The government of India continues to surprise with its regulation ideas for online retail. What will happen if it actually decides to implement them?
As reported by Reuters, India’s Ministry of Consumer Affairs, Food and Public Distribution, which notified the Consumer Protection (E-commerce) Rules in July 2020, has proposed amendments to the same a year later. We at The Morning Context have obtained the draft copy issued by the ministry. The amended rules are quite sweeping in both their definitions, including in their ambit the said “e-commerce entities”, as well as the best behaviour (“interests of consumer” in bureaucrat speak) that they want to hold the said entities to.
Various government entities wading into the now mature e-commerce industry is nothing new. We …
Saif is a writer and co-founder at The Morning Context. He has worked across technology, strategy and business functions during his career. Saif has extensive experience in e-commerce, working with companies such as Snapdeal and LG Electronics in India. He currently works at an edtech startup in Canada. At The Morning Context, he focuses on e-commerce and retail and writes the stories that matter.
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