Paytm might not want to give up on e-commerce, but now would be a good time for it to stop throwing good money after bad.
Last week Paytm raised $1 billion. Most of the company’s businesses will see some of that money. Competition is tough in almost every segment the company operates in, from payments to travel to mutual funds. But there’s one that’s unlikely to get any love—e-commerce.
In today’s story we will take an objective look at what went wrong at Paytm Mall. But more importantly, if anything can be retrieved from an edifice built layer upon incongruent layer of arrogance, confusion and piles of investor money, one that has collapsed and been resurrected multiple times.
Fasten your seatbelt.
Saif is a writer and co-founder at The Morning Context. He has worked across technology, strategy and business functions during his career. Saif has extensive experience in e-commerce, working with companies such as Snapdeal and LG Electronics in India. He currently works at an edtech startup in Canada. At The Morning Context, he focuses on e-commerce and retail and writes the stories that matter.
Writer
saif@mailtmc.com
Toronto