Quibi could decide the fate of short-form video

The past few weeks haven’t been kind to anyone. As the world is being forced into lockdown and possibly a reset, millions of businesses across the board are staying put, waiting for the dust to settle. But this week, there was one company that decided to go against all odds and launch what it says will define an era in entertainment—the short-form video app Quibi.

Quibi, a portmanteau of “quick bites”, has been one of the most awaited and talked about launches in the video streaming industry globally. The company was founded by Jeffrey Katzenberg, former chairman of Walt Disney …

Author

Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai