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Detailed stories on technology startups, business and economic current affairs.
The cloud kitchen startup seems to have hit a wall, and is going big on brick-and-mortar restaurants, all while cutting costs amid intensifying competition.

It looks like Rebel Foods has gone back to the drawing board.
Founded in 2011 as Faasos—a fast food chain selling mainly rolls—it pivoted in 2014 to become a cloud kitchen startup, operating a number of food brands with no physical storefront. Seven years later, in 2021, it became the only cloud kitchen startup in India to cross a valuation of $1 billion (a unicorn in venture capital speak).
Now, the 12-year-old company is going offline again.
In January this year, it opened a 3,000 square foot food court in Pune, with counters from across Rebel’s 45-plus brands and partner …
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After 15 years, more than $550 million in funding and over $200 million in revenue, the cloud kitchen startup must find a way to make a profit and go public. Grover is the man Rebel has chosen for the job.
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