No, we haven’t misspelt Smile. We mean Smule, a karaoke application which is the dark horse of the Indian digital music ecosystem. The US-based app entered India in 2016. And in just two years, Smule has become the top-grossing audio application, beating streaming apps like Times Internet-owned Gaana (No. 3), Reliance Industries’ JioSaavn (No. 4) and Bharti Airtel’s Wynk (No. 5), according to a March 2019 report by industry body Ficci and consulting firm EY.
Smule is fascinating, mainly because its growth …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
Mumbai