The bittersweet journey of Ixigo

The school of hard knocks is what made the travel startup the gritty survivor it is today, says CEO Aloke Bajpai ahead of a public market listing.

20 August, 202128 min
0
The bittersweet journey of Ixigo

Why read this story?

Editor's note: Aloke Bajpai, co-founder and CEO of Ixigo, a 15-year-old startup with 300-odd people, and I get down to business almost immediately.  “I have been following what you do for the longest time.” This is me. It is a lazy Saturday morning in late June and word on the street is that Ixigo is headed for a public market listing. This is after living through 18 months of absolute horror, the worst crisis that the travel industry has ever seen. I never thought I’d see Ixigo survive, leave alone list.  “I always thought that for Ixigo certain death is around the corner,” I continue. “It might come across as a very sceptical view but that’s how I sort of understood your company. My long-standing hypothesis has been that some event, maybe external, like COVID-19, or from within the company, say a liquidity crunch, might push the company over. Clearly that has not happened. You have survived and you are here and you’ve lived through everything.” Zoom calls are a terrible substitute for in-person conversations as it is next to impossible to …

You may also like

Internet
Story image

Eternal’s leap of faith: exit Goyal, enter Dhindsa

Deepinder Goyal’s handing of Eternal’s reins to Albinder Dhindsa raises uncomfortable questions about timing, risk and whether shareholders are being asked to trust yet another reassuring narrative.

Internet
Story image

BellaVita’s success has opened the floodgates to cheap fragrance brands

In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.

Internet
Story image

Eternal, Swiggy, Zepto are all unskilled worker arbitrage businesses

Exploitation of unskilled workers is at the heart of quick-delivery service businesses in India. They should be valued for what they are and not what they pretend to be, a trait that has taken a devious form of wanting it both ways.