/
•
•
The many struggles of FreshMenu
As the cloud kitchen battle heats up, it appears that one of the frontrunners in the space is losing ground.
22 February, 2021•12 min
0
22 February, 2021•12 min
0
Getting your Trinity Audio player ready...
Why read this story?
Editor's note: A comparison should help set this story up right away. Take Rebel Foods, for instance. Last year, the cloud kitchen company raised $75 million, or around Rs 540 crore, in funding and doubled down on its business with missionary zeal. As if the pain it had endured during the COVID-19 pandemic had given it a fresh lease of life. The months on end of lockdown when people stopped ordering food and dabbled in experimental cooking. It’s a very different story at FreshMenu though. Till recently, this company was seen by most as a bright prospect in the cloud kitchen business. But it will be fair to say that today it is a pale shadow of its former self. The company reported operating revenue of Rs 105 crore in fiscal 2019-20, a steep drop from Rs 141 crore in 2018-19, and a loss of Rs 11 crore. A few months back it raised Rs 3.5 crore from its existing investors at a valuation of $30 million. This money came in after a long period of trying, even as the company’s valuation …
More in Internet
Internet
Pratilipi has 20 million stories but no big hits. Can microdramas deliver one?
The online storytelling company is betting that content will be the most sought-after commodity as scores of platforms jump on the microdrama bandwagon. But success will hinge on whether it has a good enough story to draw the audience.
