Why Rebel Foods is alive and kicking

Detractors had predicted its death but the company behind brands such as Faasos, Behrouz Biryani and Mandarin Oak has proved them wrong.

Bennett Coleman & Company Ltd is one smart cookie. 

In 2016, Faasos Food Services Pvt. Ltd issued three-year warrants to BCCL for Rs 16 crore. Early this year, the company exercised those warrants. (A warrant is a financial instrument that gives one the right to buy, or sell, a security at a certain price within a specific period.) And now, about six months later, BCCL is selling its stake in the company in a secondary transaction. It has appointed an investment banker which has started pitching to high-net-worth individuals, and family offices.

Three industry executives and investors we spoke with …

Author

Ashish K. Mishra

Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.

Editor-in-chief

ashish@mailtmc.com

London

Author

Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai