Why Rebel Foods is alive and kicking

Why Rebel Foods is alive and kicking

Detractors had predicted its death but the company behind brands such as Faasos, Behrouz Biryani and Mandarin Oak has proved them wrong.
06 August 2020
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Bennett Coleman & Company Ltd is one smart cookie. 

In 2016, Faasos Food Services Pvt. Ltd issued three-year warrants to BCCL for Rs 16 crore. Early this year, the company exercised those warrants. (A warrant is a financial instrument that gives one the right to buy, or sell, a security at a certain price within a specific period.) And now, about six months later, BCCL is selling its stake in the company in a secondary transaction. It has appointed an investment banker which has started pitching to high-net-worth individuals, and family offices.

Three industry executives and investors we spoke with said that BCCL is selling at a significant discount. Not surprisingly, suitors are lining up, hoping to buy into a company which was last valued at $800 million. If we were to put a number to it, BCCL’s investment in Faasos—renamed Rebel Foods Pvt. Ltd in 2018—of Rs 16 crore stands at about Rs 60 crore today, three years on. (Correction: An earlier version

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