Why Rebel Foods is alive and kicking
Detractors had predicted its death but the company behind brands such as Faasos, Behrouz Biryani and Mandarin Oak has proved them wrong.
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Editor's note: Bennett Coleman & Company Ltd is one smart cookie. In 2016, Faasos Food Services Pvt. Ltd issued three-year warrants to BCCL for Rs 16 crore. Early this year, the company exercised those warrants. (A warrant is a financial instrument that gives one the right to buy, or sell, a security at a certain price within a specific period.) And now, about six months later, BCCL is selling its stake in the company in a secondary transaction. It has appointed an investment banker which has started pitching to high-net-worth individuals, and family offices. Three industry executives and investors we spoke with said that BCCL is selling at a significant discount. Not surprisingly, suitors are lining up, hoping to buy into a company which was last valued at $800 million. If we were to put a number to it, BCCL’s investment in Faasos—renamed Rebel Foods Pvt. Ltd in 2018—of Rs 16 crore stands at about Rs 60 crore today, three years on. (Correction: An earlier version of this story misstated the current value of BCCL's investment.) BCCL is about to make a …
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