The coming together of Swiggy and Grofers would be a marriage of convenience. A victory of prosaic deal-making over futuristic promises of a multi-fold venture bagger.
Credit must be given to Albinder Dhindsa for surviving the challenge of being in the business of online retail. The co-founder of Grofers, one of SoftBank’s early bets in India, Dhindsa has weathered a period of time in which how you purchase essentials has changed drastically. And in this time, almost every company worth its salt, from Mukesh Ambani’s Reliance Retail to the world’s largest online retailer, Amazon, and startups such as BigBasket, Flipkart, Milkbasket, and adventurous opportunists like Ola, Zomato and Swiggy have all jumped in.
That Grofers, a middle-of-the-pack player at best, has survived the above milieu is …
Nikhil used to a writer at The Morning Context. He is a graduate of the Asian College of Journalism, and has worked with several publications including the Deccan Herald, The Hindu and The Indian Express. He has reported on a wide range of topics, from technology to automotives to books.
nikhil@mailtmc.com