With play for BigBasket, Tata shows its e-commerce intent
The salt-to-software group hopes the addition of the popular grocery platform will give its online presence a boost and underpin its super app ambitions.

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Internet
You may also like
The unfortunate outcome of Ecom Express is being misread
Early investors of Ecom Express are wrong in holding the view that Delhivery’s acquisition of the company is the result of some grand conspiracy or that they have been cheated in the process.
Eyewa and the playbook of building a consumer brand for the Middle East
The nearly eight-year-old eyewear retailer recently raised $100 million and has emerged as a rare consumer success story in the region. Its rise holds many takeaways.
Why can’t BigBasket crack the quick-commerce code?
Crippled by late entry into instant delivery and Tata Digital’s disproportionate attention to its super app, Big Basket today lags far behind peers. As if it weren’t enough, parent Tata Sons has now pulled back from a proposed funding round.