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babycare
2 ARTICLES
FirstCry’s addressable market, ownership should concern investors
The institution-driven startup is clearly looking to get its early backers a profitable exit in the IPO. Meanwhile, incoming investors can expect serious operational and financial headwinds.
11 Jan 2024
Mamaearth’s strange, wide ambition
The brand that revolutionized baby care is spreading itself too thin in the pursuit of rapid growth
27 Jul 2020