swiggy instamart
22 ARTICLES
Aadit Palicha’s pursuit of speed
The Zepto co-founder and CEO built a $5 billion empire by moving faster than anyone else. Now that speed is catching up with him.
27 Jul 2025
Five ways Zepto is deceiving you with dark patterns
The quick commerce app is testing limits on how far it can go before its users start noticing they are being manipulated and cheated.
02 Jun 2025
Can Bolt become Swiggy’s trump card?
As food delivery plateaus and Instamart bleeds cash, Swiggy is banking on its 10-minute service to revive growth and rewrite its economics.
11 May 2025
Can Zepto’s shift in focus before IPO be fruitful?
The quick-commerce platform has slowed down dark store expansion. Instead, it's focusing on profitability by adding more categories and going deep in existing cities.
27 Mar 2025
Is Swiggy Instamart’s expansion to 100 cities a high-risk bet?
With its rivals present in just about 50 cities each, Swiggy Instamart could be looking at a first-mover advantage—or a dud.
18 Mar 2025
Why quick delivery of medicines will be difficult to scale
Quick-commerce apps are likely to run into regulations and poor order volumes as they try to grow this business.
14 Mar 2025
Zomato, Swiggy, Zepto face antitrust action over discounting practices
The All India Consumer Products Distributors Federation has filed a case with the Competition Commission of India against the ‘predatory’ practices of quick-commerce platforms.
06 Mar 2025
Why can’t BigBasket crack the quick-commerce code?
Crippled by late entry into instant delivery and Tata Digital’s disproportionate attention to its super app, Big Basket today lags far behind peers. As if it weren’t enough, parent Tata Sons has now pulled back from a proposed funding round.
26 Feb 2025
Swiggy, Zepto membership plans offer no cover against dark patterns
What were touted as a means to access superior services (and discounts) for a fee are, in reality, no different to the plain vanilla offerings of quick-commerce platforms.
23 Feb 2025
How Zepto Café took the lead in the 10-minute food delivery business
Being the first off the blocks, having zero baggage in the food delivery business and the convenience of a single app combined to help the Zepto arm hit the 75,000 orders-a-day milestone.
11 Feb 2025