Vijayanti Margassery
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Vijayanti Margassery is a doctoral researcher in organizational behaviour and HR at the Indian Institute of Management Kozhikode, with a background in senior HR leadership across technology and consumer sectors.
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The uncomfortable reality of Blinkit’s ‘high demand surge charge’
The quick-commerce platform’s surge pricing, despite dropping its 10-minute delivery promise, means customers may be paying for riders who did not show up.
08 May 2026