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Detailed stories on technology startups, business and economic current affairs.
In selling Pureit to A. O. Smith, the FMCG giant has chosen to focus on ‘core categories’—just another way of saying that water purifiers are not a good fit.

In selling Pureit to A. O. Smith, the FMCG giant has chosen to focus on ‘core categories’—just another way of saying that water purifiers are not a good fit.


Investors expect the FMCG major to get back on the growth track in the quarters ahead, but protecting margins at the same time could be tough.
Back-to-back strong quarters have reset expectations for the beauty and personal care company. Has the Mamaearth parent truly left its troubled past behind?
The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.

Investors expect the FMCG major to get back on the growth track in the quarters ahead, but protecting margins at the same time could be tough.
Back-to-back strong quarters have reset expectations for the beauty and personal care company. Has the Mamaearth parent truly left its troubled past behind?
The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.