In selling Pureit to A. O. Smith, the FMCG giant has chosen to focus on ‘core categories’—just another way of saying that water purifiers are not a good fit.
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The panacea for the FMCG giant’s tepid growth lies in small-town and rural India. But that’s also shaping up as the new battleground for competitors looking to challenge its dominance.
The consumer goods giant’s performance has been in a funk for a long time. Fund managers need to stop giving it a long rope.
The recent spat between the two brands brings to the fore the stiff competition in the largely unregulated skincare industry.