In selling Pureit to A. O. Smith, the FMCG giant has chosen to focus on ‘core categories’—just another way of saying that water purifiers are not a good fit.
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India’s packaged goods makers must either raise prices or switch to an alternative—both options with their fair share of pitfalls.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.
While legacy companies are looking to grab a slice of the D2C pie, smaller brands have their own challenges that are pushing them to get acquired.