Audit report may sound death knell for idea of BARC

We’re taking the day off and not publishing one of our daily stories on account of Republic Day. But we do have an important and timely follow-up to our BARC story.

Last week was probably the worst in the five-year existence of television ratings agency Broadcast Audience Research Council. A report in The Economic Times finally laid bare an important piece of evidence in the television rating points, or TRP, scam—a forensic audit commissioned by BARC in 2020 and conducted by Acquisory Risk Consultancy, which had been referred to on multiple occasions by the Mumbai Police over the …

Author

Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai