The coronavirus outbreak is crushing those in the business of summer. For many, this could be it.
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The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
Even as they change consumer preferences to more sustainable, healthy and premium products, this young generation is also fueling the overall spend in products ranging from skincare to cars.
The middle income segment—the largest in terms of consumption—may not really be witnessing any reduction in size, but factors such as unemployment and inflation are sure contributing to a sharp dip in purchasing power.