How much fruit is in your packaged fruit juice?

A closer look at labels of fruit juices—including those that claim they are 100% pure fruit juice—indicates that some of them contain as much sugar as carbonated beverages, with the actual quantity of fruit pulp at barely a fifth of the contents.

Imagine, you’ve been walking for some time in the scorching summer heat. It’s nearly 40 degrees Celsius, extremely humid and you are parched. You go to a shop that stocks colas and fruit juices. You pick a packaged fruit juice thinking it’s the healthier option. 

Think again.

A closer look at labels of fruit juices—including those that claim they are 100% pure fruit juice—indicates that some of them contain as much sugar as carbonated beverages, with the actual quantity of fruit pulp being barely a fifth of its concentration. For example, Tropicana’s ‘100% Orange Juice’ has about 19.7% orange juice …

Author

Diti Pujara

Diti is a copy editor at The Morning Context. She joins us from Deccan Herald where she oversaw the daily news coverage in the digital vertical as a chief sub-editor. She also managed social media and contributed to data stories and film analysis. Before DH, she was with Reuters as an online producer.

Editor, Explainers

diti@mailtmc.com

Author

Disha Acharya

Disha is a writer at The Morning Context. She has previously worked at the digital production desk of Reuters. Prior to that, she was a sub-editor at Deccan Herald.

Writer

disha@mailtmc.com

Bengaluru