A closer look at labels of fruit juices—including those that claim they are 100% pure fruit juice—indicates that some of them contain as much sugar as carbonated beverages, with the actual quantity of fruit pulp at barely a fifth of the contents.
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The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
Companies often charge heavily for A2 milk and its by-products, marketing them as more nutritious. But such claims hold little water.
While the regulator’s increased scrutiny of packaged foods is a good first step, it’s hard to tell whether bigger labels alone will help consumers make healthier food choices.