It was one of those unprecedented contests.
The suitors came one after the other. Every month, a new name came up in the race for the franchise rights of McDonald’s for half of India. Diversified businesses like Bird Group, the travel, hospitality and retail conglomerate, and the RP-Sanjiv Goenka group, which has a presence in industries from power to entertainment. Fast-food giants like Jubilant Foodworks, which runs Domino’s and Dunkin Donuts in India, and Westlife Development, the local partner of McDonald’s itself for south and west India.
But McDonald’s, one of the world’s largest fast-food restaurant chains, took its time. With a set of conditions never heard before, it eliminated