CEO Sriharsha Majety and the market seem to think scaling is Instamart's salvation. Scale, however, may not be the panacea everyone thinks it is.
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Urban Company’s 15-minute help service is on point. The burden on women to be superhuman in an Indian household has created a market ripe for quick commerce.
Quick-commerce apps are likely to run into regulations and poor order volumes as they try to grow this business.
From DMart to Shoppers Stop, Spencer’s to Reliance Retail almost every big retailer is looking to offer faster home deliveries to jump-start their flagging footfall. But can they unseat the startups?