CEO Sriharsha Majety and the market seem to think scaling is Instamart's salvation. Scale, however, may not be the panacea everyone thinks it is.
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As food delivery plateaus and Instamart bleeds cash, Swiggy is banking on its 10-minute service to revive growth and rewrite its economics.
An online marketplace for professionals is the company’s yet another attempt at building something of value, besides food delivery and quick commerce. There’s no telling whether it will work.
The quick-commerce platform has slowed down dark store expansion. Instead, it's focusing on profitability by adding more categories and going deep in existing cities.