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Detailed stories on technology startups, business and economic current affairs.
Indians are buying lots of gold, just not jewellery. This is hurting margins of retailers, who are in turn resorting to all sorts of tricks to grow.

Today is Akshaya Tritiya, the spring festival marked by the time-honoured tradition of buying gold, India’s go-to asset. Elevated demand around this week usually results in the sale of about 15-20 tonnes of gold, making it among the best times for Indian jewellers. Except, Indians are no longer buying as much gold jewellery.
Traditionally, Indian families have viewed gold—especially jewellery—as a financial safety net. That could be changing as gold prices have hit record highs. Add to that the loss in value through making charges and wastage, and gold jewellery no longer appears an attractive investment option. Except even as …
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